---
title: "Jesse Enkelaar, Co-founder | PilatesGoods"
url: https://pilatesgoods.com/author/jesse-enkelaar
description: "Jesse Enkelaar is co-founder and Head of Growth & Quality at PilatesGoods. He writes about studio branding, merchandise and grip sock quality."
lang: en
---

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Image: Jesse Enkelaar, co-founder of PilatesGoods (https://pilatesgoods.com/assets/jesse-enkelaar-DZJX01yW.webp)

Author

# Jesse Enkelaar

Co-founder & Head of Growth & Quality, PilatesGoods

Connect on LinkedIn (https://www.linkedin.com/in/jesse-enkelaar-626446119/)

PilatesGoods started with a pair of grip socks that wore thin before the class was over. Co-founder Umar noticed it during a pilates class, and together with Jesse he set out to make studio essentials that studios would actually be proud to put their name on.

Since 2025, PilatesGoods has grown into the partner behind custom branded grip socks and studio merchandise for more than 800 pilates, yoga and barre studios across the US, the UK, Europe and Australia. As Head of Growth & Quality, Jesse brings two sides together: the marketing that helps studios find PilatesGoods, and the quality control with factories that makes sure every pair lives up to a studio's brand, from yarn and grip quality to how a logo looks on the foot.

He writes about studio branding, merchandise as a revenue stream, marketing for studios, and what to look for in quality grip socks.

## Expertise

- Studio marketing & branding
- Custom studio merchandise
- Grip sock quality and production

## Articles by Jesse

- July 17, 2026
  ### What Yoga and Pilates Accessories Sell the Most? And Why Merch Is One of the Smartest Investments You Can Make
  https://pilatesgoods.com/blog/what-yoga-pilates-accessories-sell-most-why-merch-smart-investment

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