Head of Marketing

About PilatesGoods

PilatesGoods supplies custom branded studio essentials to 700 pilates, yoga and barre studios. Fully B2B.

Where we're headed

We currently supply 700+ studios and run marketing in 4 regions (8 countries). Next year we want to grow to 2,500 studios and more countries. The longer-term ambition: becoming the go-to global name in studio essentials, with a healthy, profitable business. And we want to get there while staying on the edge of what's possible, using AI and smart tooling to do more with less and move faster than companies many times our size. This role is a key part of that growth.

The Assignment

We're looking for a strategic sparring partner and growth accelerator who takes our marketing to the next level. Not an in-the-weeds executor, but someone who steers on the big picture: mapping the marketing landscape, getting attribution in order, and steering our existing partners firmly toward growth.

What you'll do

• Set a clear growth strategy for the current 4 markets and the expansion to 10+ countries.
• Fix attribution and reporting, so we steer on reliable numbers.
• Manage and align our partners (see below).
• Help open new markets: market selection, localization and channel choice per country.
• Spar strategically with the founder on growth, positioning and budget allocation.

The team(s) you'll manage

You'll work with and give direction to:

• our partner agencies (SEA, SEO and Email-marketing Agency)
• our (offshore) media buying team
• our social media content creator

You'll also have a direct line to the founder and the team.

What we're looking for

• Proven experience in global / multi-market marketing, ideally building marketing in new geographies, not just optimizing existing ones.
• A creative but structured mind.
• E-commerce experience is a must.
• E-commerce lead-gen is a huge advantage.
• Demonstrable experience managing agencies and remote/offshore teams.
• Affinity with startup and scale-up environments: fast-moving, opportunity-minded, self-directed.
• A background in media buying / Meta Ads is a major plus.
• Strong in performance marketing: this is a core part of the role.
• Affinity with pilates or feminine aesthetics is a strong plus and almost a must.
• Perfect English is a must; you'll work partly from our office in Zaandam and partly remote.

You speak the language of growth

CAC, LTV, ROAS, MER, payback period: if those get you excited, we'll get along. Speaking this language isn't a party trick for you, it's second nature. You read a dashboard the way others read the morning news, spot instantly which channel is making money and which is burning it, and you're not afraid to act on it.

What we offer

• The lead role in our marketing story: you're our first real marketing hire and shape the function entirely your way.
• Direct impact: your work is visible in the growth from 700+ to 2,500 studios.
• Short lines: you work directly with the founder, with fast decisions and no bureaucracy.
• A brand with momentum, product-market fit and an audience that feels connected to us.
• An international playground: scaling existing markets and opening new countries.
• Freedom and flexibility: hybrid working, your own approach, and room to grow into a full-time role.
• A lean, fast, AI-driven team that gets things done, with modern tooling and room to experiment.

Culture & ways of working

Lean and mean: small, sharp and international. We do a lot with a little, take ownership, keep decisions short and love pace. We believe in culture over strategy: the right people with the right attitude make the difference, not the thickest plan. That's why we hire as much on personality as on CV.

Hybrid working: partly from our office in Zaandam (near Amsterdam, but with free parking ;) ), partly remote.

What you'll be measured on

• Scalable, predictable lead generation in the existing markets.
• Successful expansion into new countries.
• Reliable attribution and reporting we're confident steering by.

We start on a freelance (ZZP) basis. If the role grows into a full-time position, we'll move to a contract basis, so there's room to build something long-term together.

Practical

• Freelance, starting at 20 hours per week, with room to grow.
• Reports directly to the founders.